The 23-Year-Old Who's Making $11M/year with AI Apps

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Today, we'll break down:

• How he started

• Believes & Motivation

• Growth Strategy in detail

• Revenues

• Lessons learned

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Who is Blake Anderson?

Blake Anderson is a young entrepreneur who create successful apps, even though he doesn't have a technical background.

At just 23, he launched two apps that took off quickly.

His first app, RizzGPT, used AI to help people come up with replies on dating apps, and it became popular through clever marketing.

Building on that success, Blake developed Umax, an app that uses AI to analyze a user's facial features and give advice on how to improve their appearance.

This app tapped into a growing trend of "looks maxing" and quickly became a hit, bringing in significant revenue.

Blake's story is a great example of how you can create something impactful with the right idea and determination, even without a deep technical background.

Total Revenue $11.5M/year

• RizzGPT (now Plug AI): This app started by helping people with dating app responses and quickly became a hit, bringing in around $80K per month and eventually reaching $2.5 million per year.

• Umax: This app, focused on attractiveness ratings, grew to make $500K per month by tapping into a niche market.

• Cal AI: A calorie-tracking app that hit $300K in a month and reached $3 million annually.

*His best month was February 2024, with a whopping $700K in revenue.

How he started

When he was just seven years old, he wanted to find a way to make money, so he wrote a book about how kids his age could do that.

This early initiative was followed by various ventures, such as selling candy, mowing lawns, and even manipulating video game marketplaces.

He continued to explore different ways to make money, eventually building Ethereum miners in his teenage years.

After college, Blake got into app development, inspired by the launch of ChatGPT.

His first major app was RizzGPT, which helped users come up with responses for dating apps.

This app's success led him to further ventures, including Cal AI, an AI-powered calorie-tracking app​

Motivation & Discipline

As he moved into the tech and app development space, Anderson's motivation likely evolved from a desire to not only make money but to also leverage cutting-edge technologies like AI to create impactful consumer products.

His discipline is evident in his consistent ability to identify trends, quickly develop apps, and scale them to success, even when faced with challenges like market competition and the need for rapid adaptation.

His pattern of quickly moving on to new projects after achieving success suggests a motivation driven by the excitement of new challenges and the desire to continuously innovate.

This mindset requires a high level of discipline to learn, execute, and pivot as needed in the fast-paced tech industry​

1. Burn the boats

Right before he launched his first GPT, his entire family’s financial situation was struggeling .

The parents' house was on the market, his older brother had borrowed money for groceries, and he spent a month hopping from friends' couches.

This critical position seemed to drive Anderson sense of urgency and focus.

In my opinion, knowing you have the last bullet is the most powerful growth hack you can have.

Being aware that going back or not moving brings you nowhere but hell, and that running further is the only option, that's the secret key to unlocking hidden monsters.

"You never know how strong you are until being strong is your only choice." — Bob Marley

2. “Underground” accounts on TikTok

He spent a modest amount, around $50 per account, to advertise on two faceless YouTube channels and TikTok accounts

Within just five days, the app garnered 200,000 downloads, resulting in $80K MRR.

As users downloaded and used the app, word spread, further boosting downloads and engagement without the need for massive marketing budgets.

The app's early success created a strong foundation for its continued growth​

3. Android users don’t convert into paying customers as AppStore does

The Apple Store charges 30% of the revenue, compared to Google Play's 3%.

However, Android users notoriously don’t pay for app services.

Apple has the marketplace and the users willing to pay.

Apple also offers free distribution; if an app is doing well, they will push it to more people and more pwople if the initial demand impresses the algorithm.

For example, half of the Umax downloads are coming from Apple's free distribution.

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